Monday, 9 February 2009

Microsoft Tag - Mobile Tagging

Microsoft launched it's Mobile Tag.

"... Microsoft Tag. What is Mobile Tagging?: "Microsoft Tag creates unlimited possibilities for making interactive communications an instant, entertaining part of life. They tranform physical media (print advertising, billboards,product packages, information signs, in-store merchandising, or even video images)—into live links for accessing information and entertainment online..."

It's like a barcode meant for cellphone. You create one on the MS website by filling in a form and associating it with a URL. Cellphones can download a small application (from here) that reads these barcode using the cellphone's camera.

One can print these barcodes on poster, business-cards, letter heads whatever you like. The consumer/end-user may 'read' this barcode via the cellphone camera. The cellphone can then quickly connects to the internet (via the MS site) to get further information (the URL linked to the barcode)

I created one for this blog:

I remember a newspaper in the early days of Dot Com used to publish stories with barcodes and then used to send scanners to it's subscriber to help them read further on the internet :) - similar concept, but the technology has come further... camera have replaced barcode reader and 3G has replaced the dial-up line.

1 comment:

YellowSub said...

This technology has existed for a while.
Singapore Press Holdings, one of our customers, and the holding company of Singapore's "national newspaper" - Straits Times has been using this technology since 2007. They call it ZapIt.
Colorful squares inside a 3"X3" square keep appearing in newspapers and larger ones in hoardings which encourage people to go and click a picture of it on their cell phones. The ZapIt software, pretty much a similar software Anshu mentioned, already downloaded in the cell phone deciphers the image photographed and initiates a data request. The rest is usual interactive mobile web.
A link to the press release is given below -